
Thursday, March 25, 2010
AMD's hope...

Wednesday, March 17, 2010
Why does Intel need an ICH11 if others can't beat their ICH10?
I was hopeful for Nvidia’s Ion 2. Perhaps it was going to re-align itself with the price drops on low-voltage Core 2 CPUs, making Macbook-like Windows laptops available with awesome battery life and performance for under $600. Perhaps it was going to have a graphics upgrade, to 32 shader cores, and thus making a desktop platform where the integrated video could be re-purposed for dedicated Physx. But nay, it’s merely an attempt to toe in some Nvidia product into an otherwise standalone platform.
Intel has been on a rampage privatizing their platforms lately, and all that’s left, sadly, it the Core 2. Since the Clarksdale’s “chipset” is just on package and not on die, Intel could easily make a Clarkdale for socket 775, but I wouldn’t hold my breath for that, as that would kill sales for much of the existing midrange Core 2 inventory, as well as giving room for Nvidia to compete again.
But within Intel’s drive to bring the entire platform under their wings, lies an opportunity… unfortunately, I think both AMD and Nvidia missed that opportunity. Intel is still sitting on their ICH10 “southbridge”. The power management technologies of SATA 6G and the sheer performance increase of USB 3.0 are not inherent in Intel’s platforms. These are both features that need to be added separately, at additional cost and power consumption. Intel has yet to release a low voltage Arrandale: imagine if the already impressive Macbook Pro got another hour of battery life and had USB3 support… that’s what Nvidia could have done with ION 2, but instead it’s merely a graphics upgrade to a platform that really isn’t meant for it. And AMD? They just released their new desktop platform, and while it has SATA 6G, benchmarks show it still falling behind Intel’s controller with contemporary drives, especially the fastest SSDs. At this point, for a desktop, USB 3.0 is the more important upgrade, whereas the power management upgrades of SATA 6G would be more beneficial for laptops. It’s like AMD got it backwards.
I really wanted to see the latest platform updates from Nvidia and AMD give some sort of competitive advantage in some area: if you have a CPU disadvantage, then you should strive like mad to create an advantage in the rest of the platform. If the new SATA and (the hoped for) USB aspects performed well , I would have seriously considered building my next system based on a Phenom II, simply because a overclocked quadcore Phenom II is not going to be bottlenecking the apps I use. But right now, outside of reaching as low as price as possible, I see absolutely no advantage in AMD’s platform whatsoever… and it’s saddening because it didn’t have to be that way. So, it looks like the two biggest aftermarket GPU manufacturers only have GPUs to talk about for the near future.